SEO

UTM Builder

Build campaign URLs with UTM source, medium, campaign, term, and content parameters.

How to use UTM Builder

Best for

  • Creating tagged campaign URLs before sharing links in email, social, ads, or partner placements.
  • Keeping UTM source, medium, and campaign names consistent across links.
  • Checking the final campaign URL before copying it into a post or ad.

Steps

  1. Enter the landing page URL.
  2. Add source, medium, and campaign values, then optional term and content values.
  3. Copy the generated campaign URL and use the same naming pattern for future links.

Notes

  • UTM values are case-sensitive in analytics reports, so consistent lowercase names are easier to compare.
  • Do not put private customer data, email addresses, or secrets in UTM parameters.

FAQ

Which UTM fields should I use first?

Start with source, medium, and campaign. Add term or content only when you need paid keyword or creative-level detail.

Does UTM Builder shorten links?

No. It builds the tagged URL. Use a separate shortener only if you need a shorter public link.