SEO
UTM Builder
Build campaign URLs with UTM source, medium, campaign, term, and content parameters.
How to use UTM Builder
Best for
- Creating tagged campaign URLs before sharing links in email, social, ads, or partner placements.
- Keeping UTM source, medium, and campaign names consistent across links.
- Checking the final campaign URL before copying it into a post or ad.
Steps
- Enter the landing page URL.
- Add source, medium, and campaign values, then optional term and content values.
- Copy the generated campaign URL and use the same naming pattern for future links.
Notes
- UTM values are case-sensitive in analytics reports, so consistent lowercase names are easier to compare.
- Do not put private customer data, email addresses, or secrets in UTM parameters.
FAQ
Which UTM fields should I use first?
Start with source, medium, and campaign. Add term or content only when you need paid keyword or creative-level detail.
Does UTM Builder shorten links?
No. It builds the tagged URL. Use a separate shortener only if you need a shorter public link.